Product Marketing Manager

About Cogent

Cogent Labs, an AI startup based in Tokyo, has been at the forefront of AI innovation for a decade since 2014. Our journey has been marked by rapid growth and cutting-edge technological advancements, making us a prime destination for ambitious professionals seeking to make a real world impact in solving a wide range of business problems.

Our flagship product, SmartRead, has revolutionized document processing with its advanced AI based automated document processing capabilities. Building on this success, we're expanding our portfolio with SmartFind, which uses conversational interface like Chat GPT, and workflow automation tools in 2025. What sets us apart is our commitment in developing in-house, cutting-edge AI technology including proprietary large document models.

At Cogent Labs, we foster a culture of ownership and teamwork like a professional sports team. We are a meritocratic, results-driven team, looking for a self-starter and highly motivated individuals who thrive on challenges in a closely collaborating team environment.

Job Summary

As a Product Marketing Manager, you will be instrumental in driving the adoption and growth of our Services. You will be the champion for our users, translating their needs and market trends into compelling product messaging and go-to-market strategies. You will collaborate closely with product management, sales, and marketing communication teams to ensure successful service launches and ongoing market penetration.

Job Responsibilities

Market Research and Analysis:

• Conduct thorough market research to identify customer needs, market trends, competitive landscape, and opportunities.
• Analyze product usage data, customer feedback, and market insights to inform product strategy and messaging.
• Develop and maintain a deep understanding of our target audiences and buyer personas.

Product Positioning and Messaging:

• Develop clear, concise, and compelling product/service positioning and messaging that differentiates our product in the market.
• Articulate the value proposition of our product to various target audiences.
• Create core messaging documents, including value propositions, key benefits, and target audience profiles.

Go-to-Market Strategy and Execution:

• Develop and execute comprehensive go-to-market strategies for new product launches and major feature releases.
• Collaborate with cross-functional teams (product, sales, marketing communication, customer success) to ensure successful execution of launch plans.

Content Creation and Enablement:

• Create compelling marketing content, including website copy, blog posts, case studies, white papers, presentations, and sales enablement materials.
• Work closely with the marketing communication team to ensure consistent and effective messaging across all channels.
• Develop and deliver training and resources to the sales team to equip them with the knowledge and tools to effectively sell the product.

Product/Service Evangelism and Advocacy:

• Serve as a product evangelist, representing the product at industry events, webinars, and customer interactions.
• Identify and cultivate product advocates and testimonials.

Performance Monitoring and Optimization:

• Track and analyze the performance of product/service and identify areas for improvement.
• Work closely with Sales and CSM to identify the business growth opportunity by improving/enhancing the product/service.
• Work closely with R&D/Product team to connect well between the business and development.

Qualifications and skills

Required qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in product marketing within a SaaS company.
• Native Japanese copy writing skill and Business level English.
• Proven track record of successfully launching and growing SaaS products or services.
• Strong understanding of SaaS business models and customer lifecycle.
• Familiarity with AI technology and products.
• Excellent written and verbal communication skills, with the ability to create compelling and persuasive content.
• Ability to translate technical product features into clear and compelling benefits for target audiences.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously.
• Ability to work effectively in a fast-paced, collaborative environment.

Nice to have qualifications:

• Strong understanding of the OCR market and products.
• BtoB Sales experience.

Mindset that ideal candidate has

• A person who shares Cogent's vision and mission, and is able to take action for them.
• A person able to work together as a team to achieve the most challenging goals.
• A person with integrity, gratitude, respect and humility toward others.
• A person who sees everything as his or her own, pays attention to details, and completes tasks on time.
• A person with a strong desire to grow and take action to make today better than yesterday and tomorrow better than today.
• A person who communicates accurately and precisely, distinguishing between fact and opinion, and actively and openly shares and absorbs information.
• A person who accepts feedback from others in a positive manner and is able to provide constructive feedback to others with good intent.

What we offer

• Competitive Salary - Based on skills and experience
• Performance bonus eligibility twice a year
• Stock Option

Benefits

• Visa Sponsorship
• Support for language training
• Free in-office breakfast, coffee, tea, drinks and snacks
• Subsidized gym membership
• Monthly commute expense
• Japanese Social Security - all applicable (Health Insurance, Pension, employment insurance etc.)
• Maternity leave, childcare leave (including male employees)
• Yearly health checkup
• Paid Holiday - Maximum 20 days per year (additional Congratulatory, Bereavement leaves available).
  
• Holiday - Sat & Sun, Japanese National Holidays, and Year-end and New Year holidays.